97.7 the Beach

 

  
97.7 the Beach

97.7 the Beach


We're Number One!



97-7 the Beach is the most listened to radio station in Wasaga Beach, Collingwood and Clearview Township!
 
According to a recent survey, 32% of those surveyed said 97-7 the Beach is the radio station they regularly listen to - and, The Beach was also the overall favourite radio station - with 23% of market share in the three municipalities!  104.1 the Dock was second, at 17%, and The Peak FM third, with a 15%.  Classical 102.9 followed with 6%, and together Jewel 99.3 & 88.5 shared 4%.  
 
The survey was commissioned by Bayshore Broadcasting Corporation which owns and operates 97-7 the Beach.  General Manager Ross Kentner says, “We had three objectives...determine the market leader in Southern Georgian Bay, compare satisfaction with local stations on elements like music, personalities and content, and finally, to explore listener perceptions and attitudes towards locally-based radio stations.”  The survey showed the Beach has competitively higher ratings for music selection, on-air personalities, local traffic and beach and marine information.  
 
Rob Wiltshire, 97-7 Sales and Marketing Supervisor noted "The Beach also had an edge over other stations on the question, "Which station puts you in a great mood?"
 
The survey was conducted by RMCG Inc. of Barrie, an independent marketing research company which has done extensive consumer research in the region, including for Simcoe County, the city of Barrie, the Town of Collingwood, RTO7 and Blue Mountain Village Association.  Telephone interviews were conducted from May 23rd to June 5th.  Targets were set to ensure participation by mobile phone users, weekenders and seasonal residents.  355 completed interviews were weighted by population distribution and age to match the 2016 Census statistics.  This sample is considered accurate +/- 4.8%, 19 times out of 20.  
 
Ian Solecki, Group Operations Manager for Bayshore, says “The survey is also useful in terms of the demographic information collected.   28% of the sample are permanent residents who have moved to the area in the past 10 years.  3% were weekenders/seasonal residents.  69% have lived in the area more than 10 years.  44% of the sample work in South Georgian Bay while 46% are retired or not working.”
 

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