Wasaga Beach Mayor Brian Smith says the municipality has a downtown project that is realistic and sustainable.
He says the community is well on the way after council agreed at a special meeting today to sign a non-binding letter of intent with FRAM Building Group Limited for the development of town-owned lands on Main Street and Beach Area 1 and 2.
A binding letter of intent is expected to be discussed at the July 24th council meeting.
Smith says Wasaga Beach has been in downward spiral ever since a fire in 2007 gutted part of the downtown, mostly seasonal businesses.
He says phase one of the project will create a downtown proper along Main Street with a community hub that includes a new arena, new library, possibly a cultural centre as well as mixed use commercial and condominiums and will be known as the Town Square lands.
Phase two of the project is the redevelopment of Beach Areas 1 and 2, which the mayor says has been an eyesore for the community for many years, ever since the fire.
The plan includes beach-fronting condos, commercial uses and possibly a hotel.
Smith says he wants to see the town move from being a 2 to 3 month tourist season to hopefully year-round.
He touts the success of the Village at Blue Mountain, which he says at first was just a ski resort and is now busier in the summer than they are in the winter.
The mayor makes it clear the downtown Master Plan was not created as pie-in-the sky.
He says this wasn't about indoor skills hills, but rather something that was affordableand realistic, not only for full time citizens, but people visiting.