Below you will find general information on advertising on 97.7 the Beach.

The Bayshore Broadcasting family of Radio stations are committed to serving and staying connected to our communities. We are all about personality - engaging and connecting with listeners and the communities we serve. Our clients and partners benefit from custom and targeted marketing solutions making Bayshore Radio the single service solutions provider for advertisers within our market areas.

I would invite you to also click on this link. It is my personal website and I use it to share articles of interest and research on marketing and advertising with Clients like you.

If you have any questions on any of this material, or how we can help you grow your business, please feel free to contact me anytime.

Regards, Kevin Brown VP Sales and Marketing 519-376-2030 ext. 243 or e-mail: sales@bayshorebroadcasting.ca

Leading Marketing and Advertising professionals say that radio works on a subconscious or unconscious level. People remember the ad, but not always that they heard it on the radio.

Regardless, radio should not be ignored because it does work.
Advertising Experts will tell you radio is often the very best medium to reach a local market!

Bayshore Broadcasting is all of the above, and more.
We are uniquely positioned to connect existing and potential customers
with your business on a very Local or Regional basis.

Bruce, Huron, Grey and Simcoe County residents.
Efficiently & Effectively within strong economical markets.
Adults with disposable income.
Cottagers & Tourists. Thousands that can hear your message!
High income earners and retirees!

Bayshore Broadcasting makes it easy for you to economically reach "The New Muskoka" through all of their Radio properties including Owen Sound, Orillia and the Beach Network.

You can purchase any of our stations on their own at very economical rates or combine them with other Owen Sound or Beach Stations to efficiently extend your reach into these lucrative markets.

Sunshine 89.1 and the "Beach Network" cover all of
Cottage Country right from Grand Bend up the Lake Huron Shoreline
and across Georgian Bay into Muskoka.

Market Sizes A12+ (estimates) of the Beach Stations:

• Simcoe County SW 229,246
• Huron County 53,411
• Bruce County 60,185

The year round tourist audience of these stations provides additional reach beyond these traditional local market numbers.

Beach Radio and Sunshine 89.1 are your cost effective communication medium. They allows you to deliver more messages, more often, to more people resulting in greater top of mind awareness for your business, product or service.

Consider the following strengths, unique to Bayshore!

	Our News Centre is the largest newsroom in Ontario north of the GTA and has won the Byron MacGregor Award for Best Newscast, Small Market SIX years in a row!
	Our Creative Department has been recognized with a Crystal Award for excellence in radio creative.

	Coming Event listings and Community Calendar features, both on-air and online, are available for community groups and causes to build awareness.
	Non-profit Group Campaigns can take that awareness to the next level. These include:
	12 x 10-second announcements within the Coming Events or Community Calendar features on the station of your choice 12 x 30-second commercial messages airing between Noon and Midnight on the station of your choice Depending on advance notice, we may also be able to add ticket giveaways, on-air interviews, and additional live ad-libs for your event
	Full Station Event Sponsorships are also available. Your marketing rep can explain further how this would work for your event or organization - just ask!

Statistics on the power and influence of WOMEN
in today's marketplace are astounding and undeniable.

	There are 5 distinct groups of women consumers - are you reaching all of them?
	7% are Emerging Consumers - Not working full-time yet but forming key spending habits 10% are New Earners - With more discretionary income and described as "Canada's most powerful consumers" 30% are Mothers with children under 18 - Their spending habits have likely changed dramatically due to household demands. They are the Chief Purchasing Officers of their households! 22% are the Established - Women with no young children at home and lots of spending power. 31% are the Silver Spenders - Women 55+, who have the highest average income and indulge most in leisure spending. (Globe and Mail)
	According to MasterCard and Environics Research Group... 96% of all Canadian Women living with a spouse or partner say they are the primary decision maker in household spending! 55% say they are the sole financial decision maker. (Marketing Daily)
	Women influence 85% of all car-buying decisions! (National Post)
	58% of all Canadian women describe themselves as "spenders" versus "savers." (Marketing Daily)

These features put your business in the spotlight on an ongoing basis,
helping to establish your products, your services,
and your brand in the minds of consumers.

	Daily, weekly, or specialty contests (See our Contests page)
	The Nottawasaga Explorer historical segment (Listen to Explorer podcasts)
	Talk and interview shows (See our Talk Shows)
	News, sports, weather, business, or traffic reports (See our online News Centre)
	Many, many others! (See the On-Air tab)